These are the 8 ad formats pulled from the pet teardown, rebuilt so they work in any industry.

They were originally optimized for pet brands, where you can't get a normal testimonial because the customer is a dog. I've rewritten each one so the structure works for any product in any niche. Under every template you'll find two examples: the original pet version, and the same format applied somewhere completely different.

Every template follows the same logic. Show the problem, explain why it happens, prove the fix is real, then ask for the click. The format changes. The logic doesn't.

How to use this

Before you write a single line, answer these three questions. The script is only as good as these answers.

1. Niche. Who is the customer and what world do they live in? (e.g. busy dog owners, founders drowning in email, people with chronic back pain)
2. Product. What are you actually selling, and what's the one mechanism that makes it work? (the ingredient, the feature, the process)
3. Problem. What's the visible, painful, specific problem your customer already feels? Not the category. The exact symptom.

Keep these three answers next to you. Every template below pulls from them.

A few rules that apply to all 8:

• Use real numbers, not adjectives. "Works in 28 days" beats "works fast."
• Show the problem before the product. People need to see it to care.
• Explain the mechanism. Tell them why it works, not just that it works.
• One psychological trigger per ad. Don't stack five.

Template 1 – The "Show the Symptom" hook

What it does: Opens by showing the exact problem up close, before you say a word about the brand. The viewer sees their own situation and feels caught, not pitched.

Best for: Any product fixing a visible or physical problem. Skin, hair, posture, mess, clutter, anything you can point a camera at.

The script skeleton:

• Hook: Show or point directly at the problem. "If your [thing] looks like this, or does this..."